MBFWJ17

posted on August 28th, 2017 by LISOF

On Thursday, 17 August 2017, the super-charged preparations for Mercedes Benz Fashion Week, JHB, were well underway… and can we (the people of Joburg) just mention how excited we are to have it back on our urban-doorstep! We (the Lisofians on duty) made sure that our batteries were fully charged, Oh! and we took the expected effort of dressing-up to impress the photographers. Since we are still in the spirit of women’s month, I had my girls Samu, Brittney and Anel, this time around, assisting me on covering some juicy fashion jubilations. Readers… are you ready to strut down with us through the Mall of Africa and be a part of yet another Fashion Week in Johannesburg?

 

DAY 1

We arrived very early on this day to get our media tags and to prepare for the unexpected. We were only set to watch the Spero Villioti show for the night – the show’s concept was quite similar to the Marc Jacobs Spring 2017 collection, with the models in colourful faux dreadlocks. The AFI Experience was filled with enthusiasm and excitement since everybody was interested to see how this new concept/collaboration was going to be executed. La Familia, Innani and Swanker Republic “tornadoed” this evening to greater heights through their gusty collections. Performers , Frank Casino and Nadia Nakai graced the stage to entertain the crowds all the while Samu got a clean cut from Legends Barber Shop, all the way from Eldorado Park, South of Johannesburg.

I mean, nothing can stop the gale force of fashion week. People came out in numbers, even if it meant for them having to bear the striking cold wind. Mercedes-Benz Fashion Week blew us off guard by bringing along the strongest Cape Town wind as its guest of honour while giving us the lowest winter temperatures for Joburg. You couldn’t tell if people looked hyped with excitement or if they were just shivering out their pants – but none the less, people still came out to slay. Thankfully, we were able to get a hot beverage from Starbucks (fashion week sponsors) to keep our bodies warm for a short period of frozen time. The media lounge also gave us time to warm-up and socialise in-between shows through the catered Boschendal wines, Skyy vodka and decadent finger platters (thank you sponsors).

Day one’s overall experience was hair-raisingly fun and fashion blasted.

 

Day 2

The girls and I were dressed by the ready-to-wear brand Solanga and we made sure that everybody took note of it (and us) through the infamous impromptu photoshoots that are synonymous with fashion week. The first show we watched was the Mall of Africa Show, which included Karen Millen, G-Star Raw, Gerry Weber, Juicy Couture, Hugo Boss, Democratic Republic and Hackett London.

The second show of the night featured Orapeleng Modutle, Adama Paris and Khosi Nkosi. It was my first Modutle show and I am now an official fan of his work. The dresses were beautiful, feminine and whimsical with the spring season being the main ingredient to the overall theme. The runway experience started with white/ crème dresses, then to soft blush pinks and finally to bright pinks framed in a beautiful motion sequence. The Adama Paris show featured beautiful white and orange “little” dresses and dynamic shorts highly appropriate for the anticipated African Summer. Khosi Nkosi never disappoints and her show was once again extremely fun to watch, with her #bossladymindset shining through her colourful work of art as it played on the runway.

As we celebrated the power of creativity over at the AFI Experience, Sakhile, of Sasha collection, amazed the crowd as he entered the show in a mini cab. The crowd got super excited as models stepped out of the cab and started catwalking the ‘IZulu Lami’ collection. The hurried atmosphere and fashion-hungry vibe we experienced from this day left us all hyper excited to wake-up and dress-up for the final day of fashion week.

 

 

Day 3

The last day of fashion week was upon us and the street style welcomed us to the event in a loud voice of colour and print combinations. The star of the day seems to be the skill of mix and matching something gingham with African prints. Even tourists from Belgium had to make sure they captured the trendy gingham style. Everyone was wearing inspiring selections…even us! The lovely tops worn by Lala, Samu and Nondy, were made by our own 2nd Year Fashion Media Lisofian, Dana Oelofse.

Today’s lasting impression began with a large group of dapper, dandy, daddies. There was some serious catwalk excitement for the Quiteria and George S/S 17 collection, Carol’s something on the way smells like teen spirit. The collection’s preview, which featured on their social media platforms, got people so intrigued that they reached a great capacity for this show (go media!).

Just before the Stephanie Morland and Shana Morland show, familiar faces such as, Dr. Smile, Boity Thulo and Adv. Thuli Madonsela, had the crowd on their feet as they walked onto the runway wearing shirts that read “we should all be feminists”. The attendees also received a shirt in celebration of women’s month in an attempt to raise awareness for their cause.

As we end this adventure, it’s important to reflect on what has set this Fashion Week apart from its predecessors. Here is our list: The brutal unfashionable wind, cups of liquid-love coffee, plenty of smiles and an introduction to a youth-fashion cultural experience. There were sensational shows from both the AFI Experience and the actual Mercedes-Benz Fashion Shows. The AFI Experience invited us to experience high-street fashion and has left a lasting impression. The entire experience made us aware of who people want to be and how they’d like to dress. We have also learnt that fashion is not always about pleasing other people but rather about being comfortable with yourself and with what you would like to express through clothes.

  

Thanks to all the people who put effort into their outfit selections and for allowing us to throw them some much-deserved compliments. Thanks to those who challenge the traditional way of dress in order to bring us new establishments. Special thanks to Tribeca PR and Trace South Africa for the fashion week experience.

 

Written by: Nondumiso Fatyela (@themarchwolf) and Brittany Paige and Anel Van Vuuren
Photographers: Samu Sibiya, Nhlalala Hlekane, Anel Van Vuuren, Nondumiso Fatyela and Jamaica Skepers
Edited by: Nondumiso Fatyela

 

CREATING INTRAPRENEURS TO BRIDGE THE GAP BETWEEN EMPLOYABILITY AND EMPLOYED

posted on July 17th, 2017 by LISOF

The term intrapreneur was first established by Gifford Pinchot who identified a need for “intra-corporate entrepreneurship”, an environment where the principle of free market entrepreneurship is applied within an organisation so that employees are freeIy allowed to innovate.  It is believed that this type of situation creates responsible people who are able to communicate, relate with others, problem-solve and analyse – all the characteristics that a graduate is expected to have in order to be employable.  Here at LISOF, we recreate this exact type of environment to create intrapreneurs by using the educational concept of work-integrated learning and providing a comprehensive work experience component to our LISOF Honours Programme.

 

The LISOF Honours Programme is a one year full time programme that uses working experience to create intrapreneurs that bridge the gap between the employability of graduates and the employed of the fashion industry.  This bridge is made by understanding the level of skills and personal attributes of each applicant, allocating each applicant to a local South African retailer with whom we have partnered with and then providing each of these applicants with a five month to full year work experience internship at the retailer allocated.  This bridge is fully supported by the theoretical underpinnings of the programme where the learners are educated in the psychology and economic principles behind fashion and the fashion industry.  This bridge is further enhanced by requiring the learners to perform research on a topic that directly impacts the allocated retailer, using the time and experience spent during the work experience internship.

 

LISOF’s 24 years of success is attributable to it developing and delivering curriculum that is progressive, forward thinking and in line with the needs of the South African fashion industry.  This success is a direct result of employing, consulting and collaborating with leaders at the cutting edge of fashion, retail and education. “The combination of both the educational concept of work-integrated learning and the economic principle of intrapreneurship into the LISOF Honours programme is one such example of this type of collaboration, as our commitment is our driver.” – Shana Rosenthal, CEO

 

Written by Claudia da Rocha, Head of Honours at LISOF

Edited by Shana Rosenthal, founder and CEO of LISOF

 

To apply for the LISOF Honours programme, contact us as soon as  can:

Johannesburg: tania@lisof.co.za/ 0113261698

Pretoria: cindy@lisof.co.za / 0123420069

LISOF’s very own power couple

posted on February 14th, 2017 by LISOF

Today we celebrate Valentine’s Day with the love story of two fashion students. This power couple met when they were very young and fell in love at school, but they are not your ordinary student lovers. Meet power couple; Phindi and Tshepo Kgaudi.

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Phindi and Tshepo are married with two sons. They are both in their 1st year at LISOF, studying the BA Fashion Design Degree, full time for 3 years. I sat down with them to chat about their journey to LISOF, as well as how they imagine coping studying full time, with a family and business. When you meet these two love birds, one thing is undeniable; their old school charm, bright genuine smiles and strong sense of commitment and love for one another. They have a love for fashion and chose LISOF, as their educational institution of choice because of the curriculum and networking collaborations on offer, but this is not their first rodeo.

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This power couple studied interior design together, from there, Phindi wanted to branch into her dream of designing shoes and with the help of her supportive husband, the duo became strong, successful entrepreneurs and the founders of luxury shoe brand “Phindi K”, South Africa’s very own red sole shoes that heeled celebrity A-listers, SA politicians and the who’s who. They were absorbed into providing their customers with quality, excellent fit and exclusiveness without compromise. Their namesake brand grew everyday, affording them the opportunities to travel and venture into other businesses.

After this meteoric rise, came a hard fall. After transferring their manufacturing model from “Made in Brazil” to “Made in South Africa”, (they wanted to support local job creation initiatives as well as make the product a solely, excuse the pun, South African designed and manufactured brand) came along with major theft whereby majority of their merchandise was stolen. They had to close stores and stop supplying clients. You would think their world came crumbling down. Yes, they had to sell the luxury cars, yes they had to take their eldest son out of a top notch overseas school, but Thsepo’s energy and daring vision along with Phindi’s support and organisational skills turned a negative into a positive opportunity.

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They enrolled at LISOF and intend on coming into the market with “Phindi K” stronger than ever before, not only with shoes, but with fashion too. They want to dress the South African women again, but this time, from head to toe. Phindi and Tshepo are determined entrepreneurs and have other businesses which they need to manage while they study, not to mention that they have a household with two sons to run as well. They are truly the definition of team work, for the betterment of each others growth and their family’s well-being. By furthering their own skill set to eventually help others at grass roots level by creating jobs, this dynamic duo want to spread their passion for growth and development around the country.

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Their advice regarding their journey in LISOF is to always communicate, support each other and time management. They like to work hard, but they don’t forget to play hard too!

Good Luck Phindi and Tshepo K.

-Written By Lissa Mendes

Social Media Manager

 

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Fun first times at SA Fashion Week

posted on April 26th, 2016 by LISOF

3rd Year Fashion Media student, Zingaphi Njokweni, shares her experience at SA Fashion Week Spring/Summer 2016.

It’s one thing having the corners of your false lash lift up ten minutes before you’re meant to leave the house for a greatly anticipated fashion week, it’s another losing the sole of the shoe that was central to your carefully curated outfit, on the way to the Gautrain. Long, white hair blowing in the wind, occasionally sticking to the thick layer of MAC lip gloss I had lathered on, I waddled my way to the train, regardless of the disheartening sound my shoe made. After an entire half hour of frantically texting my partner, Seipati Mosete and our manager, Lissa Mendes, about my misfortune, I finally arrived at Hyde Park Corner – lost, flustered, and fashionably late. Thankfully, Seipati salvaged what was potentially a terrible, mood-ruining night. All was forgotten about upon entry to The Venue – a walk that was littered with, “… on level 7, yes, the lift only says 6 levels but there is a seventh one, promise”. What?!

Seipati (left) and Zingaphi

Before show elevator selfie

The room was full, and that was expected, however, when it is full of people whose Instagram accounts you normally stalk and envy, it’s an entirely different ball game – cue anxiety. Seipati and I are not photographers, never mind journalists, so the idea of going up to people and asking to take their photos scared the living daylights out of us. We made an attempt to capture the atmosphere of the place (it was great because fashionable people in. One. Room.), and enjoyed being around people we aspired to be, and eventually, the anxiety wore off.

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And then the shows started.

I have interned at a previous fashion week but had never watched an actual fashion show – it was amazing. The room was lit neon blue, conversation amongst the audience was buzzing, crazy haircuts were bobbing up and down around the room, cameras were flashing, the excitement over opening goodie bags, the energy was just unbelievably high. I can definitely speak for the both of us when I say it was like a dream come true. On the first day, Seipati and I sat FROW (can you believe that?!), thanks to Kerri-Lee Candolini of SA Fashion Week. We watched the Lufthansa 1st Best Collections with an eye specifically at LUMIN and GreerKyle by LISOF alumni. When that was over, we were prepared to grab day 2 by the horns, leaving the day’s anxiety behind

Day 2 came and we watched an incredible show by Dean Hauptfleisch of WITH, a collection that refreshingly reimagined colour-blocking, and presented juxtaposition in such a harmonious manner. That day itself was not without its fair-share of being star-struck by gorgeous people, such as LISOF alumni and The Threaded Man blogger, Siyabonga Beyile, the king of prints, Chu Suwannapha, and once again, more fashion insiders. However, it was day 3 that was peak excitement; Keirnan Forbes, aka AKA (hahaha), commanded the room upon entry. I was ready to pass out from excitement and remembered, “I have to get a photo of this man!” Unfortunately, he prefers photos to be taken of him rather than with fans, otherwise he would never get to point B – which was fine with me because my white-haired head appeared in a photo he posted of the shows later that night, win!

AKA Frow at SAFW

AKA #Frow at Scouting Menswear Show

Day 3 was all about menswear and the Scouting Menswear show, where we proudly watched yet another LISOF alumni, Martelle Ludik. It was my favourite of the whole week. The hunger of someone who is yet at the peak of their career was clearly evident in the designs and it was fun to watch how the designers showed this in their ranges. Unfortunately, I had to Uber home immediately after the winner was announced and therefore missed the rest of the menswear, which, from what I’ve seen, was just as breath-taking.

In any case, we covered everything we enjoyed on the LISOF Instagram account. We are fun people, I swear, but handling an entire professional Instagram account was a bit scary, manageable, but a bit of pressure nonetheless. There are no words to describe how fun the week was, aching feet and all. It reinforced why the decision to come to LISOF was the right one – being exposed to the fashion industry I dream of being a part of while trying to complete a Fashion Theory essay at the end of the same evening.

Many thanks to Ms Candolini, Mrs Mendes, and our Fashion Media lecturer, Lisa Illingworth, it was an absolute honour representing our school, LISOF, at SA Fashion Week 2016. See @lisof_fashion on Instagram #StudentTakeover for #SAFWSS16 moment.

 

Join LISOF today and you will be exposed to the fashion industry, whether at a Fashion Week, Fashion Studio or at a Fashion Retailer.

For more information contact us: 086 11 LISOF (54763)

E-mail: www.lisof.co.za

 

Written and images by Zingaphi Njokweni

Edited by Lissa Mendes

 

 

Day 2: SA Fashion Week Spring Summer 2016

posted on April 7th, 2016 by LISOF

Herewith are highlights that #LISOFloves of Day 2 at SA Fashion Week SS16 Collections:

WITH By Dean Hauptfleisch (LISOF Alumnus)

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Keys Fashion

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Rubicon

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Images courtesy of: safashionweek.co.za

Life after Lisof

posted on October 28th, 2015 by LISOF

From studying fashion then off to the real world, listen to these Lisof Alumni talk the business of fashion.

Lisof Alumni Video

Who is Mira Duma and why you should be following her

posted on July 22nd, 2015 by LISOF

Miroslava Duma was born in 1985, in Surgut, the oil-rich Tyumen region in Russia. She started her career in fashion as a contributing editor at Russian Harper’s Bazaar magazine, but quickly decided that web journalism was her forte, becoming a freelance writer and co-founder of Buro 24/7 . She started the site with a friend. Buro 24/7 is dedicated to fashion and lifestyle. Miroslava says it is “..kind of a bureau of information 24 hours, seven days a week. It provides our readers with quality information 24/7, up to 25 updates a day, on cinema, music, art, culture, fashion, lifestyle, social life – everything.” Buro is going global, with offices in Croatia, Middle East and Australia to name a few.

@miraduma

@miraduma

She is a street style maven with the fashion paparazzi buzzing around her at all the major fashion weeks. With 1.1million followers on Instagram, she plays with proportion on her petite frame and she is not afraid of colour or print, which makes for exciting imagery. She has a unique creative way of styling herself. Her signature piece, would be a coat, jacket or cardi just placed over her shoulders. She is married and a mother of two. As she expressed to Vogue Australia she has “an ability to mix very expensive and very cheap things in a way that they will look cool together. You just have to look in the mirror, experiment, see what works, what doesn’t, mix and match, and it’s like playing a puzzle really. I love mixing prints especially. My fashion style is experimental, because I’m still young and I’m experimenting. The 21st century is a mix of fashion trends – each decade before that was more distinctive, but now it’s a mix”.

You need to be following her because she is current and relevant in what is happening on the #streetstyle scene. She is a global fashion influencer and communicator. She is not afraid to express herself in her own personal style, even though she is not of model height. She is a successful business woman with a family. She might inspire you in some way! #LisofLoves

Follow here: @miraduma     Follow us: @lisof_fashion

 

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@miraduma Instagram Account

Mira Duma head piece

Mira expresses herself with confidence and strength

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Mira and her signature style – coat over shoulders

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Bold colour, print and proportion

 

Mira Duma 2 looks

Showing two different styles

Mira Duma

Going old school

#ShoesdayTuesday: Bright Sneaker

posted on July 21st, 2015 by LISOF

We are loving this fun loving, light hearted, wild sneaker by Marc by Marc Jacobs. With it’s name “Ninja”, anyone wearing this will truly knock you out with the rainbow! With rubberized leather and mesh detailing, this sneaker could surely pack a punch.

What do  you think of it?

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Images from www.luisaviaroma.com

 

 

 

Alexa Chung & Vogue: Fashion Industry Trailor

posted on July 16th, 2015 by LISOF

Alexa Chung is a British model and TV presenter, who is also a contributing editor to British Vogue. Born November 5, 1983, she has a growing fashionista following on social media with 1.8million fans on Instagram. In conjunction with Vogue, Chung is creating a documentary about the fashion industry and you can contribute too. In this fashion docu-series, she will be uncovering the real hard work and dedication one needs to survive in the world of fashion. We in South Africa can learn about the global fashion world which affects us too. Watch this introduction and leave your questions for her (on the You Tube channel HERE):

WHY STUDY AN HONOURS IN FASHION?

posted on July 10th, 2015 by LISOF

I graduated from Lisof in 2003, yes it is a long time ago already and the industry is ever evolving. At the time there was no BA Fashion Degree or Honours option. I have worked in the industry on various levels and I believe having an Honours would give a candidate an edge when going into the job market place, but why? What can an Honours in Fashion do for you…and me? I spoke to some industry leaders, lecturers and students to find out more.

Lissa: What does an Honours in Fashion offer me and others interested in furthering their fashion education?

Erica: An Honours in Fashion offers you a supportive environment to further explore the concepts and critical theoretical frameworks that underpin notions of fashion, the dressed body, and the complex identity constructs in a changing postmodern society.

Lissa: How does having an Honours affect me in the working world?

Erica: A number of LISOF Honours graduates have been accepted into Masters programmes (locally and internationally) across a wide range of disciplines that includes sociology, cultural studies, anthropology, art history, gender studies and cultural history, which points to the value of the programme in building capacity within this emerging field of study, to articulate both authentic research, and opinion, on the dressed, fashioned body. The ability to discuss (any aspect of) fashion with greater academic merit would benefit all career directions (whether commercial or creative). An understanding of the complexity of the phenomenon of fashion, its semiotics and applications (in design, in society, and in personal identity constructs) prepares the learner for the complexity of a multi-cultural and interdisciplinary world of fashion.

Lissa: What do think the greatest impact of this is on the industry?

Erica: The opinions, arguments, essays, posters, or project proposals (research outcomes of an Honours in Fashion) contribute to a wider academic field, such as conferences and journals; as well as adding to public spaces, like museums, magazines and exhibitions, so that the knowledge produced in the programme resonates beyond the institution, as valid contributions to broader transformations of the South African economic and cultural field.

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Who is Erica? Erica de Greef, PhD Scholar in African Studies, and Research Fellow with the Archive and Public Culture Research Initiative at The University of Cape Town, is currently working on a body of research that focuses on the possibilities for transformation in the postcolonial museum via the curatorial potential of thinking through fashion. Erica holds a Masters in Fine Arts (Wits University, 2011), and a Postgraduate Diploma in Higher Education (2013). Having developed the critical field of fashion studies in South Africa, predominantly in the context of fashion education, Erica has promoted the understanding and use of fashion with a strong local content, whilst engaging with notions around fashion, history, society and identity.If you’re looking to study further, or gain a deeper understanding of the exciting fashion realm, then come and join one of our research evenings to see what the Lisof Honours Programme is all about.

Lissa: Who studies an Honours in Fashion and why?

Wendy: We have such a multi-talented, eclectic group of students who come to us from all sectors of the South African fashion industry – we have students joining us from other universities for the fashion-specialisation that we do so well; we have planners, buyers & merchandisers coming back to study from industry because they want to improve their academic standing; and, of course, we have our own past students continuing their degree studies into their chosen specialisation. This makes for a diverse and engaging classroom environment – and you can only begin to imagine the network connections and friendships that are built in this space. Our lecturers are experts in their fields and they really help to fuel the debate and research capacity of the Honours student group. They’re certainly a vibrant and ambitious group this year, and I’m looking forward to seeing their research outputs at the end of the year.

 Who is Wendy? WENDY SCHULTZ, Head of Department: Honours Commercial Courses at Lisof

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Lissa: What has studying and Honours in Fashion impacted you?

Danielle: Fashion has a very academic side, one that is not often explored or discussed by the glamazons who attend fashion week. The Honours program has deepened my knowledge not only of fashion but also society. Fashion is a great medium to study cultures, psychology and politics. I am discovering that fashion does not exist in a vacuum but is rather a culmination of the world around us. This program not only extends to academia but also design philosophies, giving my own work gravitas, going beyond aesthetics. People are often surprised when I explain that I am doing my Honours in fashion, “You can do that?” is the normal response. I explain that fashion is not about fabulous fashion shows and retail stores, but rather it is about people. When you study fashion you study people and all the crazy complexities of the mind that we as the human race express through our appearance.

Who is Danielle? Danielle Kushlick is a 4th year Honours student, currently working on her Dissertation on Body Modification. She is a Sales Rep at LISOF and continues to work on small design projects in her spare time.

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Lissa: What do you value most from doing an Honours in Fashion at Lisof?

Lusanda: The Honours programme has provided an additional perspective into the psychological and socio-cultural elements that exist outside of the fashion system, while playing a hand in influencing fashion. I value being able to elaborate on the theories we learned at LISOF at an undergrad level, then applying them to practical and real-life phenomena. We also explored business and marketing concepts that are familiar to a commercial major student, yet are more sophisticated and require more individual application of ideas.

Lissa: Would you recommend this programme?

Lusanda: I would highly recommend the programme for students who are competent in undergrad theory and enjoy a practical and less authoritative and formal lecture format. However, it must be acknowledged that the course is very time consuming, given the substantially higher level of learning and the required independent research, so a steady commitment to the programme is necessary to truly appreciate the knowledge you will gain.

Who is Lusanda? Lusanda Ntintili is a 4th year Honours student, administrative assitant at Lisof and passionate about menswear.

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To learn more information and enquire about the Lisof Honours course click HERE.

Who am I? A question I often ask myself! Lissa Leandro Correa Mendes is my full name and I graduated from LISOF 2003. My namesake ladies wear label “Lissa Leandro” was born from humble beginnings and grew to appear in over 100 SA media publications, graced SA TV screens on lifestyle shows and soapies and walked on several SA Fashion Week runways. I am currently a Social Media Strategist at Lisof and full time mom to two fashionista girls!

Lissa