BA Honours in Fashion: Putting 3 years of undergraduate knowledge accumulation into practice

posted on August 1st, 2018 by Lissa Leandro Correa Mendes

LISOF facilitated a meet and greet between 3rd year students and industry. The two minute interviews were inspired by speed-dating, to help break the ice and ignite a conversation for future communication. Students were able to chat to industry role players (hosts) from various fields such as fashion retail, design and media. 

“Not only was it a wonderful event but such a wonderful opportunity for us to meet the future fashion trendsetters. Very few (if any) educational institutes offer their students a unique opportunity to meet with future employers and I think what you have done for your students is really remarkable.” – Kylee Robertson, Commercial Manager, Media24 Lifestyle

The LISOF BA Honours in Fashion is a Post-graduate learning programme that will provide intensive and focused specialisation in Fashion. The course has been developed by leaders in fashion and retail with a view to giving you the most progressive and relevant education in the business. The focus of this programme is applied research (i.e. research in action) in order to solve real ‘problems’ that exist in the field (work integrated learning) If you are considering a strictly academic piece of research you will be allowed to pursue this avenue as well. Alongside building research capacity, this programme deepens a theoretical and practical understanding of your specialisation choice in Fashion. Work-Integrated learning is of utmost importance to this course therefore you will be exposed to retail partners to work a period of time with, to learn in the field knowledge. Selected students will receive a stipend while they intern at various fashion industry companies.

“An evening well spent at the LISOF Networking event. We were so impressed with the display of talent, passion and overall academic excellence of the students we engaged with. We are delighted to be partnering with an institution that mirrors our vigour an absolute enthusiasm in changing the face of fashion retail South Africa.” – Aisha Nakidien, Recruitment Consultant – Talent Acquisition at The Foschini Group

 Why the LISOF BA Honours in Fashion?
  • Deepens learner’s expertise in the discipline of fashion
  • Creates depth of learning
  • Creates a knowledge focus for the purpose of specialisation
  • Creation of new knowledge
  • Specialisation enhances the graduatedness of the learner and hence employability
  • High level theoretical engagement and intellectual independence
  • Focuses on complex problem solving abilities
  • Critical reflection of theory and practice
  • Facilitates knowledge transfer within the workplace
  • Knowledge transfer within and across disciplines
  • Higher order engagement
  • Critical and analytical abilities

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Fashion Business Studies

  • Critically evaluate retail practice
  • Researching real-world business constructs for the purpose of theory application
  • Opportunities to complete comparative analyses with business processes in other industries
  • Marketing and branding
  • Business models
  • Supply chain processes and relationships
  • Economic competitiveness
  • Product development practices
  • Reverse marketing
  • “Fitness for purpose”

Fashion Cultural Studies

  • An in-depth focus on the culturalisation of fashion at a philosophical level
  • The production of the own voice
  • Psychoanalysis of fashion
  • Perception and opinion
  • Marketing, culture and philosophy

Research Methodology

  • Fundamentals and principles of research
  • Research methods
  • Primary and secondary research
  • Qualitative versus quantitative analysis
  • Action research
  • Grounded in the world-of-work
  • Proposal presentation

Research Dissertation

  • Grounded in the institution where the student is placed
  • 2 elements to be considered:
    • What excites and interests the student
    • What adds value for the host institution
  • Research will focus on ethical practices with a focus on global trends that will add value to the host institution (practice)
  • Opportunity to engage with hosts and the process of knowledge transfer
  • “Putting 3 years of undergraduate knowledge accumulation into practice”

Here are some examples of 2018 topics for research by BA Honours students:

  • The psychological effect of costume in film on the viewer and what the process entails as a costume designer to achieve a possible response on a psychological level within the viewer.
  • Researching the modernisation of costumes within films and how fashion within period films are being conceptualised and therefore re-incorporated into current fashion trends. The reason being is to better understand the film industry as well as costume design for this is an interest of mine.
  • Fashion campaigns and the influence on South African consumerism
  • To examine the relationship between culture and buying of clothes.

CEO Shana Rosenthal with LISOF Alumna, Shayna Goncalves who was a the guest speaker at the BA Honours in Fashion meet and greet

Shana and several 3rd years

Academic Head, Ashleigh Cohen with Shana

Fashion Show Producer, Jan Malan with LISOF Alumna, Caileigh-Jayne Davis


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LISOF facilitated a meet and greet between 3rd year students and industry. The two minute interviews were inspired by speed-dating, to help break the ice and ignite a conversation for future communication. Students were able to chat to industry role players (hosts) from various fields such as fashion retail, design and media.  “Not only was […]