BA Honours in Fashion: Putting 3 years of undergraduate knowledge accumulation into practice

posted on August 1st, 2018 by Lissa Leandro Correa Mendes

LISOF facilitated a meet and greet between 3rd year students and industry. The two minute interviews were inspired by speed-dating, to help break the ice and ignite a conversation for future communication. Students were able to chat to industry role players (hosts) from various fields such as fashion retail, design and media. 

“Not only was it a wonderful event but such a wonderful opportunity for us to meet the future fashion trendsetters. Very few (if any) educational institutes offer their students a unique opportunity to meet with future employers and I think what you have done for your students is really remarkable.” – Kylee Robertson, Commercial Manager, Media24 Lifestyle

The LISOF BA Honours in Fashion is a Post-graduate learning programme that will provide intensive and focused specialisation in Fashion. The course has been developed by leaders in fashion and retail with a view to giving you the most progressive and relevant education in the business. The focus of this programme is applied research (i.e. research in action) in order to solve real ‘problems’ that exist in the field (work integrated learning) If you are considering a strictly academic piece of research you will be allowed to pursue this avenue as well. Alongside building research capacity, this programme deepens a theoretical and practical understanding of your specialisation choice in Fashion. Work-Integrated learning is of utmost importance to this course therefore you will be exposed to retail partners to work a period of time with, to learn in the field knowledge. Selected students will receive a stipend while they intern at various fashion industry companies.

“An evening well spent at the LISOF Networking event. We were so impressed with the display of talent, passion and overall academic excellence of the students we engaged with. We are delighted to be partnering with an institution that mirrors our vigour an absolute enthusiasm in changing the face of fashion retail South Africa.” – Aisha Nakidien, Recruitment Consultant – Talent Acquisition at The Foschini Group

 Why the LISOF BA Honours in Fashion?
  • Deepens learner’s expertise in the discipline of fashion
  • Creates depth of learning
  • Creates a knowledge focus for the purpose of specialisation
  • Creation of new knowledge
  • Specialisation enhances the graduatedness of the learner and hence employability
  • High level theoretical engagement and intellectual independence
  • Focuses on complex problem solving abilities
  • Critical reflection of theory and practice
  • Facilitates knowledge transfer within the workplace
  • Knowledge transfer within and across disciplines
  • Higher order engagement
  • Critical and analytical abilities

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Fashion Business Studies

  • Critically evaluate retail practice
  • Researching real-world business constructs for the purpose of theory application
  • Opportunities to complete comparative analyses with business processes in other industries
  • Marketing and branding
  • Business models
  • Supply chain processes and relationships
  • Economic competitiveness
  • Product development practices
  • Reverse marketing
  • “Fitness for purpose”

Fashion Cultural Studies

  • An in-depth focus on the culturalisation of fashion at a philosophical level
  • The production of the own voice
  • Psychoanalysis of fashion
  • Perception and opinion
  • Marketing, culture and philosophy

Research Methodology

  • Fundamentals and principles of research
  • Research methods
  • Primary and secondary research
  • Qualitative versus quantitative analysis
  • Action research
  • Grounded in the world-of-work
  • Proposal presentation

Research Dissertation

  • Grounded in the institution where the student is placed
  • 2 elements to be considered:
    • What excites and interests the student
    • What adds value for the host institution
  • Research will focus on ethical practices with a focus on global trends that will add value to the host institution (practice)
  • Opportunity to engage with hosts and the process of knowledge transfer
  • “Putting 3 years of undergraduate knowledge accumulation into practice”

Here are some examples of 2018 topics for research by BA Honours students:

  • The psychological effect of costume in film on the viewer and what the process entails as a costume designer to achieve a possible response on a psychological level within the viewer.
  • Researching the modernisation of costumes within films and how fashion within period films are being conceptualised and therefore re-incorporated into current fashion trends. The reason being is to better understand the film industry as well as costume design for this is an interest of mine.
  • Fashion campaigns and the influence on South African consumerism
  • To examine the relationship between culture and buying of clothes.

CEO Shana Rosenthal with LISOF Alumna, Shayna Goncalves who was a the guest speaker at the BA Honours in Fashion meet and greet

Shana and several 3rd years

Academic Head, Ashleigh Cohen with Shana

Fashion Show Producer, Jan Malan with LISOF Alumna, Caileigh-Jayne Davis

LISOF lecturers always learning

posted on July 5th, 2018 by LISOF
“Staff are engaging with the concept of teaching and learning and sharing methods to enable them to think out the box. The concept of being able to extend ourselves and be constantly up skilled by our academic head and assistant head. Encouraged to share and enjoy in developing ways to improve the experience for the learners is what makes us special.” – CEO, Shana Rosenthal

LISOF lecturers participated in an academic conference during the first week of the June Holiday with the main objective fixated on Teaching and Learning practices that promote student engagement. Lecturers were grouped into teams and developed creative and engaging alternative approaches to lesson presentations and methods of delivery to advance student experiences within a learning environment.


The academic faculty engaged with concepts surrounding teaching millennials, valuable learning experiences, authentic assessment practices and lecture room management.  It was an exciting and interactive day driven by the enthusiastic spirit of the LISOF academic faculty that reminded us of the caliber of lecturers at the heart of LISOF. The willingness to challenge themselves within the academic context further demonstrated that an even greater quality and experiential education is on the horizon.

By Maryne Steenkamp

Assistant Academic Head

Fashion design graduate spotlight: Shanae Van Loggerenberg

posted on June 26th, 2018 by Lissa Leandro Correa Mendes

We shine the spotlight on fashion design graduate: Shanae Van Loggerenberg. This Human of LISOF graduated in 2017 with a BA Degree Fashion in Design. She knew that fashion was for her literally a month before class started and grew through the years to develop her graduate range: ‘Distressed Perfection’. She chose to study fashion at LISOF because it offered her the best academic theory and practical skills she needed to understand everything about fashion. The LISOF end of year fashion show has become a highlight on the calendar of many fashion buyers, media and bloggers, as it showcases the future of fashion from first year and second year collective ranges to the third year individual ranges.

“My inspiration came from things transitioning from perfect to imperfect and how we strive to be perfect, thinking it is beautiful when the truth is that being imperfect is more so. I thought the best way to show this was by making my designs all white and adding fine detailing to show how perfect imperfection can be” – Shanae about what inspired her 3rd year individual range

Shanae is now working on two fashion labels, one being her own; ‘Conform/Reinvent’. This fashion label will communicate how we choose to be the same as others and conform to rules laid out by society even if we do not agree and also how we can have our own voice within those societal confines. The second label she will be working for is an already established company. Watch the video below of a snippet of the beginning process of her graduate range filmed by another Lisofian, Altia du Toit, who is a BA Fashion in Media

“Background of the video: For a Fashion Media assignment I had to pick one of the fashion design students to feature in my video. And who else than Shanae!? I had to conduct my own interview for the designer that allows a viewer more insight of the designer and shed light on the annual LISOF fashion show.” -Altia

Instagram nae_nae_vl OR svl.designs
Twitter @nays_fashion
Facebook Shanae Van Loggerenberg


Get your fashion career started!

posted on May 29th, 2018 by Lissa Leandro Correa Mendes

Fashion is not all about drawing sketches and  being famous for mingling with models. Being in the fashion industry has more depth than merely what is featured on fashion TV and magazines. Careers in fashion vary from retail to design to production and styling. The world of fashion is a multi-million dollar industry; just look at what you are wearing right now as you read this. Where were your clothes manufactured? What textiles and trims have been used? Why do you think the items you are wearing are those specific colours? Who sold it to you?  Was it from a mall or on-line store? Why did you buy them? What does it say about you?


We can ask so many questions about the clothing that we find in our closets. There is a whole world of people creating, manufacturing, choosing and buying fashion on a daily basis. Studying fashion therefore has many avenues and career pathways.

The BA Degree: Fashion at LISOF offers three electives:


Fashion buyers select stock for stores. They manage assortment and quantities. Buyers work closely with the trends and planning departments to ensure that the stock on the floor of the store will sell and make the company a profit. It is important to be able to translate a design in mind into a technical drawing and edit the design for the chosen target market. Buyers travel locally and globally to identify fashion trends, street styles and visual merchandising. It is important for buyers to know what is selling locally and globally so that they can make appropriate buying decisions for their own store


Fashion designers need to have a variety of skills. Whether a designer is working for their own brand or designing for a company, they need to translate their design to people who can manufacture it. Therefore having the tools to draw, create computer aided designs, make patterns and confidently sew up samples is the key to a successful start. Not all designers can afford to hold their own fashion show or offer stock on consignment to stores, therefore fashion design for one’s own label is expensive and requires start-up capital. Upon graduation, it is recommended that the new designer works under a mentor to gain more experience of the industry.


Fashion media is an integral and influential aspect of our lives. Fashion and lifestyle feature frequently on our social media feeds from Facebook to Instagram. These articles and images do not appear from the ether, they are a calculated form of marketing and communication. Media students will therefore need to develop writing and photography skills and will need to have developed a wide variety of communication mechanisms to reach a diverse audience


Still in school and see yourself studying fashion upon Matriculation?

Consider learning some new skills in the meantime. This way you can determine where your strengths and weaknesses are and develop yourself accordingly. How about learning to draw, sew or maybe get familiar with Photoshop and Illustrator?. Do your research about fashion history, trends and the future of textiles. Search for paid or unpaid internships. This is an ideal way to decide what aspects of the fashion industry appeal to you and  how you would like to develop your skills. Job shadowing for a week during your school holidays can offer you the opportunity to observe and absorb the daily happenings of the job. You could also enroll for a short course at LISOF which takes place on Saturdays and runs for 3 months. You can choose from: Creative Design/Styling; Pattern Making; Garment Construction (sewing) and Make-Up 01.

LISOF will soon be launching two Higher Certificates in: Fashion Retail and Sustainable Fashion. These accredited qualifications answer the questions about consumer trends, fashion business and how to make fashion sustainable and environmentally friendly. Stay tuned for details on enrollment dates!

Remember fashion might be considered a creative industry, but its big business.

If you find you are stronger at accounts and math than drawing and creative concepts then studying a BCom Degree Fashion is the best of both worlds. Upon graduation you will have the skills to draw up supply chain logistics, marketing plans and financial formulas to make products profitable. Business skills are essential in any arena of life.

Choose the branch of fashion that you are instinctively attracted to and learn more about it from an experiential action. Most fashion retailers and brands are happy to take on an intern during holidays to help out with making tea and coffee or doing admin work and research. Take notes everyday and don’t be afraid to ask questions.

A great start would be to join us for the LISOF Open Days at our campuses. (Click HERE to book your spot) At the Open Days you will listen to talks from industry leaders in a variety of fashion careers as well as be able to take the Free Entrance Test which is a good indicator where your strengths lie.

Careers in Fashion and design: Where to next?

posted on April 25th, 2018 by LISOF

Ever wondered about careers in fashion and design? The world of fashion and design is a beautiful place- from street wear to haut couture; there is a style to suit everyone. However, there are those who do not particularly aspire to create these garments yet still love the glamour of working within the fashion industry. There are ample opportunities in this field; from fashion media to retail and merchandising.

Here are our top 10 career opportunities to consider when studying fashion:










10.Garment Technologist

Have you ever wondered about the construction as well as production of material? A garment technologist knows all about these processes and working on the design and development of material. Garment technologists are responsible for testing different fibers, textiles and yarn in order to produce quality materials.


 9.Textile designer

Patterns and prints on material can truly be a focal feature; whether it may be on a carpet or on a pair of pants. Textile designers create these patterns which are knitted, printed or woven into the desired fabric.



8. Retail Buyer

Retail buyers play an important part in the creation of a new collection. They will often source the correct fabric, garments or accessories for the season to come. This can be done either for a retail store or for a designer. It is an important role to play in the world of fashion and design






7. Merchandiser

The profitability of a store as well as the sale and promotions of stock are dependent on the merchandizer. This fashion career is one which demands patience, tenacity and commitment. The merchandiser ensures that the store is well stocked with the correct quantity of garments and accessories that will appeal to consumers. Further key responsibilities include precise micromanagement of sales performance to ensure that the store has the correct products at the right time


6. Fashion Public Relations

Not your everyday job, is it?

Public relations is the backbone to a successful label and a strong brand image. These people often work closely with the media team; managing the public image of the brand, as well as assisting with media coverage during launches and promotions.



5. Fashion Writer/ Social Media

The fashion media industry is more than simply blogging.

This sector plays an important part in the world of fashion. Fashion writers often work with public relations to create and produce editorial content which can be displayed on social media, magazines, newspapers or television. They are partially responsible for media coverage and exposure during launches, promotions and even runway fashion shows.

4. Fashion Illustrator

These are people who work closely with the designers, in order to create concept sketches of the designer’s ideas- whether it be for clothing, furniture, accessories or shoes.

Fashion illustrators often produce artwork for promotional advertising – both print and online.

3. Fashion Stylist

In the world of fashion and design, these people are the ‘breath of fresh air’ that brings an artist’s work to life.

Photographers or artists will hire a fashion stylist, to bring their idea for a particular piece to life. The fashion stylist will have to create fashionable looks, that will link with the artist’s vision.


2. Personal Stylist

Are you a die-hard fashionista? Do you love fashion and design?Then this is definitely a career to consider! Personal stylists work closely with individuals; providing advice on personal appeal and style.



1. Fashion Designer

Without a doubt, this one of the industry’s highest profile roles. These the creators who develop the design for fashion collections. From haut couture to sportswear, handbags and accessories, fashion designers create it all.



So, before you give up on fashion completely, because you may not be able to work a needle and thread, consider these career choices and tap into your inner creator!

Visit our Facebook 

Still stuck? Take the quiz : 


Mister Effortless

posted on April 13th, 2018 by LISOF

What does it take, to be Mister Effortless? We have composed 5 easy steps to being the ultimate Mister Effortless- He woke up like this!

                                                                                               Photo Sourced: Fashion   


Have you ever wondered “How does he do it?” (Yes guys think about this too) Or, “How does he just look like he has it all together?” Wonder no more, LISOF has the perfect answer for you on how to become Mister Effortless…


TIP1: He woke up like this…

Photo Sourced: Trendy Men’s Hairstyles

To get that perfect ‘bed hair’ look, without actually having bed hair.

Take a small amount of hair wax and rub it in between the palms of your hands. Next, brush through your hair using your fingers- for a more ‘subtle’ look, follow the hair’s natural direction, for a more ‘ messy’  look, just rub fingers through your hair in any direction.


TIP 2:Relaxed business









Photo Sourced:

The perfect way to get that ‘effortless business’ look, is to neatly roll up long sleeve shirts or cardigans just below the elbow. If you are wearing only a button up shirt- make sure to tuck it in and wear a belt- This will totally take you from business dud, to business hunk!



TIP 3: Scented to perfection!






Photo sourced from:

This is an obvious but necessary step when trying to achieve the ‘Mister effortless’ look. Using a cologne before going out or to your work place, lets others around you know that you care about your personal hygiene. It is always a good idea to smell great! Research shows that social engagement is usually optimized when the opposite person likes your scent.



TIP 4:Keep it clean









Photo sourced: Trendy Men’s Hairstyles

A clean shave always says that you care about your appearance, which is satisfying for those who you engage with because it shows that you look after yourself. However, we know that sometimes the ‘baby face’ after that monthly shave just does not do it for you… If you have a beard, keep it neat and trimmed, this will also give others the perception that you are well groomed and ready to take on the day!


TIP 5: Play with styles









Photo sourced

Sometimes we tend to be a bit nervous when incorporating different styles into the outfit of the day. We are here to tell you, that it’s okay!

Playing with different styles often results in a master piece outfit. A smart casual outfit paired with sneakers, is the perfect effortless look…





After following these 5 easy tips, you are ready to try out your new look as

Mister Effortless


Why You Should be Thinking of LISOF to Get Your Fashion Career Started

posted on February 2nd, 2018 by Kira Gimpel

What are you going to do next year? If you’re a matriculant, this has to be the most-asked question in the world. Enough already. Can someone just give you one thing to study now that will give you a hundred options later on? Done. That one thing is fashion. #truestory.


Here’s the deal. Fashion is not only coming up with drop-dead-gorgeous designs. There’s a whole industry (valued at US$1.5 trillion!) that includes much more than just the top designers and fashion houses. So even if you can’t draw a dress for a stick figure, your options in the fashion industry are many and varied. Let’s look at the media for instance. Fashion magazines – whether hard copy or online – need editors, journalists, photographers and graphic designers. There are also the bloggers, vloggers and the trendsetters, as well as the television and video crews. Then there’s retail. Someone has to plan which lines a store buys, based on someone else’s trend forecasts. Yet another person has to bring the clothes to life in store with great styling and merchandising magic.

Imagine the fashion houses themselves. How do the designers know what to design? Trend forecasters have to look into the future and decide what consumers will want to wear next season – the colours, styles, fabrics, accessories, and so on. Then the designers do their thing. But a great design means nothing if it can’t be made. Enter the pattern engineers who take a design and turn it into instructions the production side of the business can implement.

All this, and we haven’t even mentioned fashion marketing, public relations and brand management yet.

All of these avenues become available to you with a LISOF qualification. Apart from top quality design and creative courses, LISOF is the only institution in South Africa to offer Africa’s first BCom Fashion degree. We also have an honours degree in fashion – a qualification that really sets you up to be a fashion high-flyer especially with its work-integrated learning approach.

And yes, you can afford to study through LISOF. Their fees are highly competitive, and we have payment plans that will suit your pocket.

Don’t miss the opportunity to make #fashiondreams come true.

Email for more, or call us on 011 326 1698.

Sanlam Handmade Contemporary Fair: Creative Mornings, Johannesburg

posted on October 18th, 2017 by LISOF

“The way of a pioneer is…” – “to invent” and “to create”

I left my crisp white sticker blank… I didn’t want to define the word for what it is, that only limits its meaning.

I wanted to explore the word and see what it means to me. I mean it’s 2017, it is rare to discover something utterly new. We tend to take what is already known and manipulate it into what we need from it.

We suck up inspiration like Dementors. Though they (dementors) fear the light we create our own patronus-

And that is what a pioneer means to me, to be an inspiration-sucking dementor that creates patronuses in all shapes and sizes deriving on the positive force. 

We sat down for the  THE TALK, not the awkward birds and bees one. On the contrary, this talk was far more enlightening.

 Tapiwa Matsinde whom I now adore, spoke about shining light on Africa as a continent and showing how different our cultures and traditions are. Though we are all Africans we are not one massive tribe with one history. She also spoke about how challenging it is to write about designers who don’t want to identify as ‘African designers’ because of the limitations and how the rest of the world will automatically place them in a box to what they stereo-typically expect to come from Africa. I related to this because as a future designer I have to ask myself; HOW DO YOU WANT THE WORLD TO PERCEIVE YOU? WHAT DO YOU WANT TO GENERATE IN THEM WHEN YOUR LIGHTS ARE ON?

Katherine-Mary Pichulik sparked a new credo onto me, her productivity method. She spoke about how she would find something and with that she will research any and every possible history of that something (from mythical beliefs to all types of connotations) and from that she will interpret a new tangible modish art. Her process consists of deconstructing and reconstructing in all forms until she has the best design. That is when the thought dawned on me, sometimes you have to do something a million times over (cough cough CRD) before you get it right.

The third guest speaker,  Moran Carl Munyuthe said that art and what you create is literature, that “your work becomes poetic”. That is something I’d love everyone to aspire towards. To create something that will live in the yonder of our existence. As Shakespeare wonderfully concluded in his Sonnet 18 “So long as men can breathe or eyes can see, So long lives this and this gives life to thee”.


At the end of THE TALK, we enjoyed the rest of the market with amazing designers which ranged from shoes to clothes to bags to jewelry to unicorns and the most cutest stuffed animals ever! AND THE FOOD WAS AMAZING!


written by: Monaisha Le Fleur

Human of LISOF: Drew Henry now working at Celine

posted on September 8th, 2017 by Lissa Leandro Correa Mendes

Drew Henry graduated from LISOF in 2007 and went off to the prestigious Central Saint Martins in London where he completed his BA Honours in Fashion Design and Marketing, First in his Class in 2012. He then went on to achieve his Masters in Womenswear in 2014. He is now a Junior Designer for Celine (RTW: ready-to-wear). Drew is what we affectionately call a “Human of LISOF”. As with all LISOF Alumni who have been on campus throughout the LISOF’s 24 years, we are immensely proud to know that they are working in the industry both locally and as Drew, abroad.

Here is a look at Drew Henry’s 2012 collection:


“Geometric patches of brightly dyed African springbok skins on crisp white suits and pleated white cotton dresses. “It’s a mix of workwear, menswear, and traditional beadwork and patchwork inspired by the work of photographer David Goldblatt,” says Henry.

On his springbok-skin drama:

“When we were working on this collection, the menswear shows were going on and Raf Simons had used the same color springbok skin as I wanted to use! I thought it was going to ruin everything but it ended up being fine.” – Drew Henry

To start your career in fashion and retails at LISOF >>> CLICK HERE!

For more on HUMANS OF LISOF click HERE!

Images from:

Excerpt from:


posted on August 28th, 2017 by Lissa Leandro Correa Mendes

On Thursday, 17 August 2017, the super-charged preparations for Mercedes Benz Fashion Week, JHB, were well underway… and can we (the people of Joburg) just mention how excited we are to have it back on our urban-doorstep! We (the Lisofians on duty) made sure that our batteries were fully charged, Oh! and we took the expected effort of dressing-up to impress the photographers. Since we are still in the spirit of women’s month, I had my girls Samu, Brittney and Anel, this time around, assisting me on covering some juicy fashion jubilations. Readers… are you ready to strut down with us through the Mall of Africa and be a part of yet another Fashion Week in Johannesburg?



We arrived very early on this day to get our media tags and to prepare for the unexpected. We were only set to watch the Spero Villioti show for the night – the show’s concept was quite similar to the Marc Jacobs Spring 2017 collection, with the models in colourful faux dreadlocks. The AFI Experience was filled with enthusiasm and excitement since everybody was interested to see how this new concept/collaboration was going to be executed. La Familia, Innani and Swanker Republic “tornadoed” this evening to greater heights through their gusty collections. Performers , Frank Casino and Nadia Nakai graced the stage to entertain the crowds all the while Samu got a clean cut from Legends Barber Shop, all the way from Eldorado Park, South of Johannesburg.

I mean, nothing can stop the gale force of fashion week. People came out in numbers, even if it meant for them having to bear the striking cold wind. Mercedes-Benz Fashion Week blew us off guard by bringing along the strongest Cape Town wind as its guest of honour while giving us the lowest winter temperatures for Joburg. You couldn’t tell if people looked hyped with excitement or if they were just shivering out their pants – but none the less, people still came out to slay. Thankfully, we were able to get a hot beverage from Starbucks (fashion week sponsors) to keep our bodies warm for a short period of frozen time. The media lounge also gave us time to warm-up and socialise in-between shows through the catered Boschendal wines, Skyy vodka and decadent finger platters (thank you sponsors).

Day one’s overall experience was hair-raisingly fun and fashion blasted.


Day 2

The girls and I were dressed by the ready-to-wear brand Solanga and we made sure that everybody took note of it (and us) through the infamous impromptu photoshoots that are synonymous with fashion week. The first show we watched was the Mall of Africa Show, which included Karen Millen, G-Star Raw, Gerry Weber, Juicy Couture, Hugo Boss, Democratic Republic and Hackett London.

The second show of the night featured Orapeleng Modutle, Adama Paris and Khosi Nkosi. It was my first Modutle show and I am now an official fan of his work. The dresses were beautiful, feminine and whimsical with the spring season being the main ingredient to the overall theme. The runway experience started with white/ crème dresses, then to soft blush pinks and finally to bright pinks framed in a beautiful motion sequence. The Adama Paris show featured beautiful white and orange “little” dresses and dynamic shorts highly appropriate for the anticipated African Summer. Khosi Nkosi never disappoints and her show was once again extremely fun to watch, with her #bossladymindset shining through her colourful work of art as it played on the runway.

As we celebrated the power of creativity over at the AFI Experience, Sakhile, of Sasha collection, amazed the crowd as he entered the show in a mini cab. The crowd got super excited as models stepped out of the cab and started catwalking the ‘IZulu Lami’ collection. The hurried atmosphere and fashion-hungry vibe we experienced from this day left us all hyper excited to wake-up and dress-up for the final day of fashion week.



Day 3

The last day of fashion week was upon us and the street style welcomed us to the event in a loud voice of colour and print combinations. The star of the day seems to be the skill of mix and matching something gingham with African prints. Even tourists from Belgium had to make sure they captured the trendy gingham style. Everyone was wearing inspiring selections…even us! The lovely tops worn by Lala, Samu and Nondy, were made by our own 2nd Year Fashion Media Lisofian, Dana Oelofse.

Today’s lasting impression began with a large group of dapper, dandy, daddies. There was some serious catwalk excitement for the Quiteria and George S/S 17 collection, Carol’s something on the way smells like teen spirit. The collection’s preview, which featured on their social media platforms, got people so intrigued that they reached a great capacity for this show (go media!).

Just before the Stephanie Morland and Shana Morland show, familiar faces such as, Dr. Smile, Boity Thulo and Adv. Thuli Madonsela, had the crowd on their feet as they walked onto the runway wearing shirts that read “we should all be feminists”. The attendees also received a shirt in celebration of women’s month in an attempt to raise awareness for their cause.

As we end this adventure, it’s important to reflect on what has set this Fashion Week apart from its predecessors. Here is our list: The brutal unfashionable wind, cups of liquid-love coffee, plenty of smiles and an introduction to a youth-fashion cultural experience. There were sensational shows from both the AFI Experience and the actual Mercedes-Benz Fashion Shows. The AFI Experience invited us to experience high-street fashion and has left a lasting impression. The entire experience made us aware of who people want to be and how they’d like to dress. We have also learnt that fashion is not always about pleasing other people but rather about being comfortable with yourself and with what you would like to express through clothes.


Thanks to all the people who put effort into their outfit selections and for allowing us to throw them some much-deserved compliments. Thanks to those who challenge the traditional way of dress in order to bring us new establishments. Special thanks to Tribeca PR and Trace South Africa for the fashion week experience.


Written by: Nondumiso Fatyela (@themarchwolf) and Brittany Paige and Anel Van Vuuren
Photographers: Samu Sibiya, Nhlalala Hlekane, Anel Van Vuuren, Nondumiso Fatyela and Jamaica Skepers
Edited by: Nondumiso Fatyela


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