Competition Update : Calling all Graduates!
The Renault – SA Fashion Week New Talent Search is a new initiative that will, not only identify South Africa’s hottest design talent, but also provide the winning designer with a springboard (and therefore competitive business advantage) into SA’s vibrant fashion arena.
HOW TO ENTER
The competition is open only to new and emerging designers in search of a platform to launch their labels within the South African fashion industry.
Submit a portfolio of your work. Your portfolio should be an accurate snapshot of your design style, brand essence or creative handwriting. It should depict the current state of your business: your label and where it currently sits in terms of the business of fashion (e.g. your production capacity, your distribution channels, if any, or simply your business model).
A short biography must be attached or be part of your entry, as well as a forward-looking vision of where you see your brand going and how you intend to drive it there. You will be judged solely on this portfolio in order to reach PHASE 2, as one of 6 finalists, so you need to sell yourself, your brand and your vision to the judges – realistically – showing a good understanding of what it takes to manage a sustainable fashion brand.
Acceptance of entries close on Friday, 29 June and the 6 finalists will be informed by Friday, 6th July.
The 6 finalists will assemble in Johannesburg (out of town finalists will be flown in for this phase) where they will be given a creative challenge by Renault South Africa which will determine their final collections that they will be judged on.
Each finalist will have just over 8 weeks to produce an 8 outfit competition collection based on their theme. The collection will have to be completed and ready for fittings by the 18th of September 2012.
All finalists will receive R3000 towards producing this competition collection.
All that can be revealed at this stage is that the Renault South Africa challenge is specifically conceptualized to ensure the finalists compete, showing their individual handwriting, rather than designing for a prescribed theme – as all other competitions do.
WHAT’S AT STAKE
The winner will receive a R25000 cash prize from Renault South Africa to help further their fashion career. In addition to this, the winner will also receive the use of a Renault Megane Coupe for a year, the opportunity to show at SA Fashion Week during the Summer 2013 collections, free participation in the SA Fashion Week Buyers Lounge, representation by The Fashion Agent for a year as well as a space at the annual SAFW Pop Up Shop in 2014.
For more information, visit www.safashionweek.co.za
or call Maretha from SA Fashion Week at (011) 442 7812.