CREATING “INTRAPRENEURS” TO BRIDGE THE GAP BETWEEN EMPLOYABILITY AND EMPLOYED
The term intrapreneur was first established by Gifford Pinchot who identified a need for “intra-corporate entrepreneurship”, an environment where the principle of free market entrepreneurship is applied within an organisation so that employees are freeIy allowed to innovate. It is believed that this type of situation creates responsible people who are able to communicate, relate with others, problem-solve and analyse – all the characteristics that a graduate is expected to have in order to be employable. Here at LISOF, we recreate this exact type of environment to create intrapreneurs by using the educational concept of work-integrated learning and providing a comprehensive work experience component to our LISOF Honours Programme.
The LISOF Honours Programme is a one year full time programme that uses working experience to create intrapreneurs that bridge the gap between the employability of graduates and the employed of the fashion industry. This bridge is made by understanding the level of skills and personal attributes of each applicant, allocating each applicant to a local South African retailer with whom we have partnered with and then providing each of these applicants with a five month to full year work experience internship at the retailer allocated. This bridge is fully supported by the theoretical underpinnings of the programme where the learners are educated in the psychology and economic principles behind fashion and the fashion industry. This bridge is further enhanced by requiring the learners to perform research on a topic that directly impacts the allocated retailer, using the time and experience spent during the work experience internship.
LISOF’s 24 years of success is attributable to it developing and delivering curriculum that is progressive, forward thinking and in line with the needs of the South African fashion industry. This success is a direct result of employing, consulting and collaborating with leaders at the cutting edge of fashion, retail and education. “The combination of both the educational concept of work-integrated learning and the economic principle of intrapreneurship into the LISOF Honours programme is one such example of this type of collaboration, as our commitment is our driver.” – Shana Rosenthal, CEO
Written by Claudia da Rocha, Head of Honours at LISOF
Edited by Shana Rosenthal, founder and CEO of LISOF
To apply for the LISOF Honours programme, contact us as soon as can:
Johannesburg: firstname.lastname@example.org/ 0113261698
Pretoria: email@example.com / 0123420069