How to become a Fashion Stylist

“Clothes means nothing until someone lives in them.” —Marc Jacobs

Styling is a career in fashion that involves sourcing clothes for TV shows, commercials, film, fashion editorials, music videos and private clients. The clothes need to fit the model/s or client for their specified brief. The stylist is involved with the whole look and feel regarding hair and makeup, as well as offering advice on photographs or best angles to highlight the mood and story. Often we recognise stylists for dressing Hollywood stars for red carpet award ceremonies such as the Oscars or The Met Gala. It is a tough industry to break into because often companies will work with people that they know, therefore being persistent and updating your portfolio, as an up and coming stylist, is key when sending a proposal for new work.

Higher Certificate students were briefed to collaborate with designers and conduct their own photoshoot based around “Art and cultural references.”

“My group member, Sanele Mazibuko and I went with the African print art reference to emphasize the artistic rhythm and artist movement that happens when embracing your African culture; where radiant colours and prints are worn usually at weddings and celebrations. They are usually vibrant and joyous highlighting the “the art of rhythm in African prints” which is our artistic reference within African culture.” Thokozani Moche @tii_kayx

This team chose to shoot their story at a bright colourful house in Arcadia and collaborated with Klipa Denim, an African contemporary clothing brand, focusing on detailed craftsmanship, urban design and young-spirited street style.

LISOF teaches the fundamentals of styling; from the theory to the practical elements. Fashion History is important as you might find a client may have a specific request and will need references from the past. Build on your portfolio by volunteering on fashion shoots. Your styling portfolio will be with you your whole career and will show potential clients your unique way of seeing the clothes and telling a story. Networking is key. Being on campus at LISOF exposes you to experienced lecturers and other students who you can work with to grow your connection base for future jobs.

“At the end of the day, as a stylist – you ultimate job is to style your client in such a way that they feel comfortable and confident. Clothes have the power to tell a story and the stylists creates the narrative for the client. I teach students that styling is more than just fashion… skin tone, body shape, face shape, current trends and silhouettes are all essential in the a cohesive styling project.” – Anel Van Vuuren

LISOF Fashion School, proudly part of STADIO Multiversity , offers The Principles of Styling 4 month Short Course as well as within the 3 year full time BA Degree and 1 year full time Higher Certificate.

Interested in learning more about the world of styling? Contact us:

Call: 011 326 1698 OR 012 342 0069

Email us: info@lisof.co.za

FOLLOW THE TALENTED GROUP WHO CREATED THIS FASHION SHOOT:

Creative director & Stylist: Thokozani Moche @tii_kayx
Photographer & editor : Upenyu Hamudikuwanda
Models: ElaKhe-Lona Mlomzale @elakhellona_ ; Lehlohonolo Kwape @themodelanextdoor ; Mbali Dhlomo @ml.dhlomo ; Wronelle dos Santos Rocha @imbasicallyamermaid_
Make up artist: Sanele Mazibuko @Sanele_Mazi

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