Rich Mnisi and Thebe Magugu Collaborate with Woolworths: Style by SA

Style by SA. The name says it all, South African style offering to a South African stylish public. We are super proud of Rich Mnisi and Thebe Magugu, two LISOF 2014 graduates that are constantly making waves and progressing their businesses in the fashion industry.

Woolworths’ new initiative is collaborating with South Africa design talent to bring their designs on-line and at major retails stores. This is your chance to grab a designer item and support local.

Thebe posted this heartfelt message on his Facebook page:

“This is going to be a very mushy post so please bare with me. Last year was a difficult year, not only for me but it seems for a lot of people [although I suspect it had something to do with shifting planets]. Anyway, my collection last night – titled Geology – was inspired by the idea of escaping into the wild. I was just fed up with all the pressures of day to day urban life and imagined a woman having to take to the great outdoors and surviving [hence the fishing motifs, hiking gear, etc]. It was very therapeutic and I am so happy with how it came out but it wasn’t done without the help of some incredible people. I’d firstly like to thank David West and WOOLWORTHS SA for the amazing opportunity to show, and for selecting me to stock select Woolworths stores in SA. Thank you Annette Pringle-Kölsch from the The Fashion Agent who had had to answer distress calls at unholy hours of the night – you have completely shifted my way of thinking – business and fashion – and you have given me an excuse to tell people “talk to my agent”, something I’ve always wanted to say after seeing Paris Hilton do it to basically everyone in 2007. Lucilla Booyzen and South African Fashion Week, thank you for giving me such an incredible platform to showcase my work and the many bits of helpful advice along the way. Thank you to everyone who came out and I would especially like to thank my mom – Tiego Magugu – who is literally the reason why I live. Anyway, post done, Ill go back to automated and super generic updates now.”

Rich posted this heartfelt message on his Facebook page:

“Last night I cried twice. First when I realised that I had actually collaborated with WOOLWORTHS SA and I was amongst such great company! Selfi, Thebe Magugu, Sol-Sol menswear, Young and Lazy, Pichulik, AKJP and Maria Mccloy Accessories are phucken amazing. Then Thebe Magugu and Anees Petersen had their solo shows and I couldn’t hold it in, I was weeping, I couldn’t take it, such brilliance! I’m so proud of this moment. Thank you WOOLWORTHS SA & The Fashion Agent, for everything.”

The Style By SA capsule collection will be available at the following Woolworths stores on the 12th April 2017.

Canal Walk in Cape Town, Sandton City and Mall of Africa in Johannesburg, Menlyn Park in Pretoria, and Gateway in Durban. Why wait when you can shop selected items now – online at

Photos courtesy SA Fashion Week
Designers of the Style by SA Woolworths Collaboration






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