Thebe Magugu, winner of the 2019 LVMH Prize

Thebe Magugu, winner of the 2019 LVMH Prize
Thebe Magugu, 2019 winner of LVMH Prize | Source: LVMH instagram

Thebe Magugu was announced the winner of the esteemed Louis Vuitton Moët Hennessy – LVMH Prize for 2019. Louis Vuitton ambassador and academy award winner, Alicia Vikander presented him with the prize in Paris, France on the 4th of September.

From his humble beginnings in Kimberly, the diamond that is Thebe, has been shining bright since his first days on campus. He went onto successfully graduate from LISOF School of Fashion in 2014.

“I remember Thebe Magugu’s 1st year Fashion Theory end of year exam. It was such a flawless, thoughtful, and carefully articulated response to a question that covered ideas about the Sapeurs in the Congo, contemporary street cultures, the Smarteez and the Swenkas in Johannesburg, and his own position as a young aspiring fashion designer. Thebe was able to integrate his deeply personal approach to his work into a much broader framework of thinking critically about fashion, society and history on the African continent. May he continue to lead our industry in such a smart and  considered way.” – Dr Erica de Greef, African Fashion Curator, Researcher and Consultant

Thebe Magugu, 3rd Year Range 2014 at the LISOF Opel Adam Fashion Show
Thebe Magugu, 3rd Year Range 2014 at the LISOF Opel Adam Fashion Show

Thebe is the first person from Africa to win this prestigious award which includes 300 000 euros and a year mentorship with the LVMH group. The jury consisted of five artistic directors from the Houses of the LVMH group, including Kris Van Assche of Berluti, Maria Grazia Chiuri of Dior, Nicolas Ghesquière of Louis Vuitton and Clare Waight Keller of Givenchy, as well as Delphine Arnault, Jean-Paul Claverie and Sidney Toledano. Thebe, 26, the youngest finalist, was chosen out of eight finalists and 1700 entries.

“Thebe was always the most creative, innovative hard working student, but above all, his passion and commitment shone through. He would work tirelessly into the night only to wake up and start the same procedure all over again….but with more energy and more enthusiasm! I am proud beyond and so grateful to have had the opportunity of knowing such a talent” – Shana Rosenthal, CEO and Founder of LISOF School of Fashion

Thebe Magugu, 3rd Year Range 2014 at the LISOF Opel Adam Fashion Show
Thebe Magugu, 3rd Year Range 2014 at the LISOF Opel Adam Fashion Show

“Season after season, I name my collections after university subjects that closely correlate to what I may be feeling, experiencing, or observing,” he says.

Thebe studied the BA Degree in Fashion Design. He launched his first collection in 2015, at the Africa Fashion International (AFI) Fastrack programme and also collaborated with fellow LISOF Alum, Rich Mnisi, for Menswear Fashion Week and has gone onto work with major SA fashion chain, Woolworths for the Style by SA collection.

We look forward to supporting the growth of Thebe and fellow alumni who populate the global fashion industry. For more information on how you can start your journey at LISOF School of Fashion, contact us:

Johannesburg 0113261698 /// Pretoria 0127476400 /// info@lisof.co.za

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