On Friday 29 January, Lisof, revived the outdated and discarded into contemporary style statements. First year Johannesburg and Pretoria students registered at this prestigious school were given the opportunity to demonstrate their creativity and flair for fashion at an introductory fashion show of designs made from recyclable materials. Miss Earth South Africa, Carla Viktor joined in support of recycling materials that would normally land up in a landfill.
“We wanted to kick-start the year by challenging our new students with a fashion design brief that offered them the platform to make garments by using materials supplied and materials found at home. This was all done in the new-age style spirit of upcycling,” says Shana Rosenthal, CEO of Lisof.
The greater inspiration behind the idea was to also get the students to interact with each other, make friends, and become familiar with the Lisof campus and the Lisof ethos.
The catwalk setting was none other than the Lisof campus grounds and students were paired up, with one of them sporting the designs.
The Brief: The outfit had to be upcycled, had to be finished well and above all had to stand out. This allowed the first-years to be as creative as possible and to showcase their long-term decision of turning style into a lifestyle.
There were 3 prizes awarded:
- Best Overall Contemporary Design
- Most Commercial Potential
- Best Menswear
“The ultimate motivation behind this introductory fashion show was to encourage group work, and to get these fashion aspirants into the Lisof mindset of creativity and problem solving. As importantly, it was also our aim to create a stage that showcases originality and nurture fresh talent from the start,” says Rosenthal.
The judges were:
At Blairgowrie, Johannesburg Capus – Fashion duo, Alan Foley and Krishen Samuel of Alanandkrishan.com
and at Hatfield, Pretoria Campus – Vanya and Thando of Sungoddess, Wayne Stafford (SA Bachelor 2015 and Events and Production organiser) and Carike Nel (freelance designer).
“The only real winner is to be found in the objective behind this fashion show. Today there is a need for people in the fashion industry to be aware of our negative contribution to the pollution of our planet. For that reason, Lisof is trying to introduce the idea of sustainability to the new generation of Lisofians. This fashion show represents but a small part of our endeavours to do exactly that. Yes, it was our aim to warmly welcome our first year students; yet it was also our aim to set the trend of what they can expect in the next few years to come – the goal of self-sustainable, responsible and revolutionary style trends,” said Rosenthal.
Prospective students who are keen to explore a career in fashion or retail can contact Lisof for career guidance or register now for mid-year intake of 2016 Higher Certificate or Short Courses. Next BA Degree, Diploma and the BCOM in Fashion is open now for 2017 intake.
Lisof has the reputation of being the most progressive fashion design school and retail education institution in Africa. Our alumni populate fashion and retail environments throughout the world and our degrees in fashion are well sought after in the industry.
Contact Lisof on:
Johannesburg: 086 11 LISOF (54763) / 011 326 1698
Pretoria: 012 342 0069